Einstein Group
Bray Steve Alan
HISTORY 2000 - it's the new millennium and something tells us that fashion is changing: the harsh world of denim itself needs to be glittering, sophisticated, provocative, glamorous. Here it is! Bray Steve Alan is born, Bray for all our friends. Today it's our first brand.
PHILOSOPHY Bray Steve Alan…for lounge lovers only. Bray Steve Alan is the first line of Einstein Group. International pure clubwear 100%, for party animals. Young, exuberant, vital … Bray makes you feel unique. Combining an image of strong impact with an ironic and cool spirit, Bray is always tuned on the newest and outcrop trends through unforeseen cuts and strategic finishing touches. Narcissism and queerness, Italian taste and cosmopolitan heart, frantic, tachycardiac, craving for deep emotions: those who choose Bray love challenges, the éclat and most of all themselves.
525
HISTORY 2003 – the will for freedom, decomposed lines and vintage air lead to the a new bohemian wear: 525, man and woman collection brand.
PHILOSOPHY 525 – password: freedom. The brand presents deconstructed, fluid and light streamlines, characterized by a vintage atmosphere, an informal mood and a bohemian taste. Be they ironic or romantic, dandies or artists, all the 525 boys and girls adore the unlikely mix between past and future. The core is cosmopolitan, but mingled with a touch of exotism: 525 guys like to feel the world all over them. They worship that strong and elusive taste, sweet & sour at the same time, that is not for everyone: they love the unpredictable blend of extravagant combinations.
Bsa concept
HISTORY 1991 – Einstein Group begins its collection experience with its first brand: BSA for men and women. Based on a cocktail of very strong taste, street & hi-tech materials and design, the idea works and the positive reaction pushes Bsa towards its golden future, still keeping the project going on.
PHILOSOPHY Bsa concept – metropolitan bite.A bite of the Big Apple, to feel all the New Yorker taste of Bsa. In the dna of the brand there's a metropolitan spirit, an attraction for clean and bold lines, for absolutely strong contrasts. Bsa shows a great talent in absorbing the techno contaminations, always paying attention to the parallel extra-fashion universes, like the world of sport and work. A urban wear, which loves modernity and future, without any kind of nostalgia.
Absolut Joy
HISTORY 1987 - Absolut Joy is really the first brand in our company history, because it was born when Einstein Progetti & Prodotti itself was founded. Young and super glam fashion is now on!
PHILOSOPHY The main concept of Absolut Joy is creating a total look for the man of today, giving great relevance to the denim fabric. The brand foresees and anticipates the most fashionable and glamorous trends, featured by experimental creative research, thus always catching the attention, particularly that of young people, who live on pure emotions. Absolut Joy is made for people who really aim at having the right image everyday and everynight, also through our specialization in the denim world. We are virtuous masters in the "enriched" jeans, often characterized by peculiar cuts, stitchings, treatments.
Sexy Woman
HISTORY Sexy Woman is really the first born brand of Einstein Progetti & Prodotti, because it was created when our the Einstein company itself was founded. The young and stylish generation is now protagonist!
PHILISOPHY The concept of Sexy Woman is to design an exciting interactive stage-set for the public, planned to show the prismatic soul of our style, in order to seduce a more and more particular and multicoloured audience. The impact is immediate: we go directly to the chosen fashion, the girls are the main performers of the trendiest models to wear. Contemplation leaves room for…temptation: I want you and I want you now. Pick up immediately the fashion fruit you like more, wear it and feel beautiful and irresistibile. Just the colour you wanted, the shirt you were missing, that mini-skirt so mini, thus everything you ever wanted and never dared to ask is now here in the latest fashion.
