Fisico

The Product

Crisfer has successfully identified and taken command in a niche market, the so-called beach couture or top-of-the-line beachwear, and is constantly consolidating its position in the world of pret-à-porter.

The Lines

Crisfer produces two main lines of clothing:

• a line of women's clothing under the brand name Fisico. The brand of Fisico for women itself includes three lines: "Classic", "Collection" and "Beach Couture". The "Classic" line re-proposes the best-sellers and the items that have become classics over time, revisiting them according to the colours and fashion tendencies of the current year. The "Collection" line presents the new season's proposals. The "Beach Couture" line represents the more sophhisticated and elaborate part of the collection for woman. As from the 2003 season, Fisico also proposes an autumn-winter collection.The line for men, which also bears the brand name Fisico, is supplementary to the main line.
  
  
• a line of girls' clothing under the brand name Fisichino. The Fisichino line (beachwear for girls closely paired with the clothing from the women's line) was, for a long time organized in the same agents and with the same timing.
  

Plus Value

INNOVATION
Fisico was the first to introduce two innovations that where subsequently adopted by other famous brands:

• the use of soft, elasticized fabric like microfibre, with the consequent elimination of unsightly seams and strips of elastic, especially in bathing suits and bikinis.
  
• the introduction of "bi-colour"garments, where the double colour of the fabric creates a unique, reversible item that can be worn in either of the two colours.

QUALITY
High quality fabrics such as microfibre, satin and silk, and manufacture realized with the application of sequins, enamelled metal findings and decorations.

ELEGANCE
The elegance and refinement of the products: swimwear, beach wraps, beachwear, day and evening wear.

EXCLUSIVENESS
The exclusive style that is one of the main charateristics of Fisico clothing.

TOTAL LOOK
The line is completed with the addition of unstructured garments. The development of accessories produced by the most renowned Italian craftsmen with the guarantee of "made in Italy" has been very important.

JOGGING COUTURE
The increasing attention to glamour in sportswear has reinforced this segment of the market, the garments being embellished and refined with the details typical of couture clothing.